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What is MarketReady Dairy?

MarketReady Dairy is an adaptation of our original MarketReady training focusing on dairy producers. The MarketReady Dairy Producer Training aims to help producers learn how to meet the requirements needed to access the restaurant, school, grocery, and other wholesale markets. MarketReady Dairy addresses specific needs for value-added dairy products including food and cosmetics made from cattle, sheep, and goat milk. It is very important for farmers to be prepared to meet the needs of their buyers -- so we are here to help with that.

Funding for the Southeast Dairy Business Innovation Initiative was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant 21DBITN1005. The contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.

Some of Our Favorite Resources:

MarketReady Dairy Key Contacts

We have compiled a list of Key Contacts for MarketReady Dairy. These are helpful folks you can contact with questions. Click here to view the Key Contacts for MarketReady Dairy.

Kentucky Cheese Cares

Kentucky Cheese Cares is a partnership between Kentucky Dairy Farmers, the Kentucky Department of Agriculture, The Dairy Alliance, the Kentucky Center for Agriculture and Rural Development, Kroger, and Feeding America and Feeding Kentucky. Click here to learn more information about Cheese Cares.

Tips & Tricks

Digital Marketing Tips from Amanda!

Recently we hosted a digital marketing training with guest speaker, Amanda Kelly, from Southeast Kentucky Economic Development (SKED). Here are a few tips and tricks she left with us -- click the image or title to learn more!

Digital Marketing Tips from Sarah!

Recently we hosted a digital marketing training with guest speaker, Sarah Cornelisse, from Penn State. Here are a few tips and tricks she left with us -- click the image or title to learn more! 

Resources for MarketReady Dairy

The Dairy Gauge

This program is focused on one-on-one support between consultants and dairy farmers to help understand the cost of production, identify areas of financial strength, and opportunities to gain efficiency. Click the title above to learn more!

The Buyer's Corner

Are you interested in selling to grocers, wholesalers, or more? Take a look to see who is buying dairy and how to make your product stand out! Click the title above to learn more!

Milking the Data

Looking for shopping values and consumer interest in local dairy? These fact sheets will break down what exactly consumers are looking for when purchasing local dairy. Learn more by clicking the title!

Workshops & Grant Opportunities

Are you interested in recorded workshops or grant opportunities? Click the title to see what we have to offer! 

Small Ruminant Resources

Are you looking for some more specific information related to small ruminants? Look no further! With training videos and links to our partners at the Kentucky Sheep and Goat Development Office, you can find what you’re looking for here!